Freedom Wellness Co x LSKD
I led the strategic partnership and campaign between Freedom Wellness Co and LSKD, owning the story, rollout plan, and production direction across organic, paid, and creators. The goal: build brand equity through a recognisable partnership, and position Pilates as for everyone and every body. We anchored the message to LSKD’s “1% better every day” tagline, re-framed as “1% better every day — the Pilates way” (whatever that looks like for you).
Hero video - the story in 45 seconds
This hero film carried the partnership message: Pilates for everyone and every body, with “1% better every day - the Pilates way” as the thread.
We kept it human, using actual members of our online Pilates/Wellness community, showing different bodies, levels, and “whatever that looks like for you” moments so the collab felt "real". It ran as the anchor asset across organic, paid, and creator content, then became the base we cut into shorter edits for different phases and placements.
"😍😍😍 AMAZING" - @mandihirini
“Love the positivity and collaboration between like-minded brands!” - @jays.exclusivess
1 – Getting in touch
We'll start by connecting and discussing your project in detail. This is where I'll gather information about your business, target audience, and goals.
2 – Researching
Once we're aligned on the project scope, I'll dive into research. All that to get a better understanding your industry, competitors, and target audience.
3 – Event
This is where the magic happens! I'll start crafting compelling copy, then sit down with you for a review round before fine-tuning everything.
4 – Ta-da!
Once the copy is complete, I'll share all the finished materials, so you can confidently move forward with your marketing efforts.
“
Cam was epic.
- Kayla Atkins-Gordine - Community Marketing Manager, LSKD
