Creative marketing leader building community-led health & wellness brands.

Kia Ora!

I'm Cam, I am a Head of Creative for health, fitness & wellness brands.

I use my background in Psychology + Neuroscience to shape clear brand stories and build my work around how people pay attention, what makes them feel something, and what actually gets them to take action on those feelings.

"community building" is a potentially generic and overused term... that being said, I do think great marketing should not just sell products, but try to build worlds people want to belong to.

And this is how I focus my content - showing personalities, expertise and the people behind the products.

I am a charismatic, warm and people-first person who brings order to chaos and makes collaboration feel easy.

If you'd like to discuss a project I'd love to have a yarn. :)